President, Kevin Mitchell Group
Chairman & Founder Business Travel Coalition, Inc.
Vice President at CIGNA Corporation
Saint Joseph's University; 1980 Bachelor’s Degree in International Relations
Mitchell has acquired some 40 years of experience in the restaurant, hospitality, meetings, sports management, business aviation and business travel industries. For the past 17 years, and currently, Mitchell continues in his role as Business Travel Coalition chairman where he successfully leads advocacy campaigns in North America, Europe and Asia. He advises travel management companies in raising marketplace profiles and acquiring new clients; counsels and helps lead start-up companies in the airline, telepresencing, Trusted Traveler and mobile technology travel industry segments; and maintains a self-contained media outlet through a community of 40,000 travel industry, government and press officials around the world.
With support from CIGNA Corporation and 16 other major corporations Mitchell founded the Business Travel Contractors Corporation (BTCC) in 1994 as a corporate buying group to advance fundamental reforms to the airline industry distribution system. The broad industry shift to net airfares and travel agency fee-based pricing during the 1990s in the U.S., Europe and around the world were initiatives BTCC introduced and advanced. In 1996, the Business Travel Coalition (BTC) was formed as a complimentary advocacy organization to represent the interests of the corporate managed travel community.
Vice President, CIGNA Corporation, 1982 – 1994
Consistently ranked as one of the top three performers in his division, Mitchell was promoted 9 times during his 12-year career with CIGNA for directing successful efforts, accomplishing management goals, resolving major problems and achieving targeted results. He managed 200 staff in multiple locations including:
• Corporate Travel
• Business Aviation
• Meetings and Incentives
• Corporate Event and Sport Marketing
• Division Communications
• Corporate Safety
• Eagle Lodge Conference Resort
While with CIGNA, Mitchell developed and controlled operating and capital budgets of $35 million; purchased $80 million in business travel and entertainment services; enhanced the value of $100 million in physical assets; managed business aircraft fleet; negotiated the purchase and completion of aircraft; and spearheaded CIGNA's 200 year anniversary program.
Organizational / staff / team development
Research & analysis
Strategic / operational planning
Marketing strategy development
Operating & capital budgeting / control
Public & press relations
International media events
Group marketing / symposia
Corporate / executive communications
Presentations & educational workshops
Business writing & publishing