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H.R. 4156 Media Center

The U.S. House Transportation Committee on March 9, 2014 passed, after 9 minutes of discussion, H.R. 4156,  the Orwellian titled Transparent Airfares Act of 2014. This bill, which would enshrine drip pricing in law, is in response to airlines' objections to a U.S. Department of Transportation rule implemented in 2012 that requires airlines to prominently display total ticket prices in advertising and in internet displays, including government taxes and fees. The legislation would reverse that DOT rule and undermine a critically important airline consumer protection that was adopted as a cure to airline drip-pricing advertising.


The Drip Pricing Problem

Australian Competition and Consumer Commission commissioner Dr Jill Walker told the travel publication MICE BTN: “‘Drip pricing’ is an enforcement priority. ‘Drip pricing involves sequentially revealing components of the total price and not revealing the full price until the end of the reservation process. “The final price paid may be substantially higher than the ‘headline price’, but after investing time and effort in the booking process, consumers are less likely to shop around.’”


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